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William James College (formerly known as The Massachusetts School of Professional Psychology) embarked on a complete rebranding of their name, logo, identity, messaging and collateral. The 40-year-old institution wanted to better represent their growth, evolution, and commitment of providing students with experiential education to positively affect those dealing with mental health issues, particularly veterans, underserved communities and children + families. 
Concepted, art directed and designed while at Sametz Blackstone Associates.

 

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